Speakers. Helen Wright is appointed CEO of Belstaff, after a long career in luxury fashion brand management including senior roles at Anya Hindmarch, Karl Lagerfeld, LVMH/Fendi and Ralph Lauren. After hearing from PETA how coyotes and other animals are trapped and killed for fur trim, the recently appointed CEO of luxury British brand Belstaff has confirmed that no fur will appear in its collections or stores from January 2019. 11 January 2018 • By Tamison O'Connor This week, Belstaff names Helen Wright as its new chief executive and Robin Hutson as non-executive Chairman, while Stephen Gan leaves Harper's Bazaar for Elle. Sean Parry. Since opening on 15 September, the store has already registered five times the foot traffic of its former post in New Bond Street. distribution, merchandising and marketing activities for the Italian Following acquisition, Belstaff’s direct sales rise 42 per cent. When Wright took charge in early 2018, bricks-and-mortar and e-commerce still operated with two completely separate inventories, meaning that a product only available in store couldn’t be bought online and vice versa. “But having products along with great coffee and relevant marketing actions like the podcast is driving traffic.”. As a result, fashion industry veteran Helen Wright has been named as his replacement. The offline and online direct-to-consumer channels are now interchangeable, allowing customers to purchase products on one and return them to the other, for example. capitals. When Belstaff announced the opening of its new flagship on London’s Regent Street, the emphasis was on creating a welcoming space where consumers could shop, hang out and maybe enjoy a cup of coffee. Belstaff CEO, Helen Wright, said: “For almost a hundred years Belstaff has outfitted adventurous spirits and individuals who set out to push the limits of their being. Lee John Kenny Head of Partnership Marketing at INEOS Grenadiers Cycling Team Manchester. Belstaff, +5 more University of Sydney Helen Wright Finding people to do their best work to work for a company that makes games and in turn changes lives. Recently appointed CEO Helen Wright announced the news. Wright, who has worked at a number of luxury brands including Anya Hindmarch, Fendi and Ralph Lauren, succeeds Gavin Haig. Find timeless outerwear silhouettes, from our iconic, waxed-cotton jackets to classic biker styles. Share. Helen Wright is the Australian CEO of Belstaff and was previously the CEO of Anya Hindmarch. Under Ineos, which acquired the brand from German holding company JAB in November 2017, Belstaff has refocused its product offerings and distribution channels. By Pui-Guan Man 11 January 2018. Helen Wright. Browse the latest additions to our men’s ranges, including hand-crafted woollen jumpers and versatile cotton twill shirts. Wholesale, which similarly to the brand’s product offering has been trimmed down to the essentials, remains a “complementary factor” but only with key players able to prioritise brand curation and give it exposure in new territories. Wright, 52, joined Belstaff in January 2018, after two and a half years as CEO of Anya Hindmarch and, prior to that, senior roles at Karl Lagerfeld, Fendi and Bamford. Wright and her team also zoomed in on the website customer journey, streamlining design, expanding language accessibility, adding payment solutions and providers, and expanding shipments from 54 to 177 countries. Join Facebook to connect with helen wright and others you may know. “Issues arise if, over time, the brand hasn't been able to guarantee product innovation, as it won't be perceived as a bargain anymore.”. E-commerce investments are ongoing, and improvements in customer journey, product presentation and sizing algorithms remain a priority for the brand. “Cycling has an incredible history of grit and determination which is reflected in our own. brand via a new retail store concept across key international fashion Marco Marchi wants to build Italy’s next high-end conglomerate, London’s creative studios are disappearing. Helen Wright is appointed CEO of Belstaff, after a long career in luxury fashion brand management including senior roles at Anya Hindmarch, Karl … Over the course of our meeting, which takes place on an early Friday morning, a steady stream of customers trickles inside. You can unsubscribe at any time. On this episode of Meatpacking Unpacked: Community Connected, Helen Wright, CEO of Belstaff, discusses why how she presided over the expansion of Belstaff’s brick and mortar presence and why they selected Meatpacking for their NY store. It’s been a long time in the planning. Hutson is currently CEO and Chairman of Lime Wood Group and Home Grown In late 2017 Belstaff was bought by UK company INEOS. Direct sales are up 42 per cent year-on-year and today account for 60 per cent of total sales, up from a little less than 50 per cent before the acquisition. Meatpacking unpacked: Community Connected Helen Wright, CEO, Belstaff. A sales assistant a couple of feet away is busy rewaxing a jacket left by a customer. Our heritage, tenacity and driving ambition are among our great strengths and we see these through OGC Nice, an historic club with exciting ambitions for the future. Specialising in DTC, and the digital commercial and marketing channels. A long wooden bank with USB ports and stools above the staircase remains empty, but Wright insists that is not often the case. Please see our privacy policy for more information. new phase in global expansion across all channels of distribution with a “The work that we are doing ultimately gives a sustainable, scalable business to the owner and that's why we are here,” she says. Wright sees the share of Belstaff’s direct-to-consumer business increasing from 60 to 80 per cent over the next three to five years, as the brand continues to invest in its e-commerce and bricks-and-mortar operations. Merchandising has been localised, too, leading to a 25 per cent increase in conversions year on year. Add to Bookmarks ; Comment. The space could be easily mistaken for the drawing room of a British country house, albeit one with an abundance of clothing racks and motorcycle memorabilia. Growth has been driven primarily by e-commerce, which has seen sales increase 70 per cent over last year. Under British petrochemicals group Ineos, which acquired the British label from German holding company JAB in November 2017, Belstaff has undergone an operative transformation, including a new pricing strategy, a reformed supply chain, a renovation of its e-commerce site and new creative leadership led by Sean Lehnhardt-Moore. CEO, Belstaff. Companies. “For almost a hundred years Belstaff has outfitted those with an adventurous spirit, those who meet life's challenges head on, those who willingly push the limits,” Belstaff CEO Helen Wright said in a statement. See Helen Wright's compensation, career history, education, & memberships. Gavin Haig, the current CEO of Belstaff, will step down by mutual consent with immediate effect. Ineos completed the Helen Wright is Chief Executive Officer at Belstaff Group SA. By Annachiara Biondi. “Our heritage, tenacity and driving ambition are among our great strengths and we see these through OGC Nice, an historic club with exciting ambitions for the future. Wright declined to say whether Belstaff is profitable, saying instead that the business is “healthier” in all aspects of its operations. Current CEO Gavin Haig will step down “by mutual consent” with immediate effect. In 2017 Belstaff opened a store in Ginza Six, Tokyo. Sign up to our newsletter for a truly global perspective on the fashion industry. “When a brand with good consumer awareness and recognisable products can't sustain its historical price point anymore, lowering prices allows it to broaden its consumer base,” says Mario Ortelli, managing partner of luxury advisory firm Ortelli&Co, adding that the strategy can be successful when the brand is able to continue to build brand equity. As CEO at Anya Hindmarch, the company added, Wight executed an important Belstaff CEO Helen Wright explains how revamped stores and investments in the brand’s e-commerce operations have led to a dramatic increase in direct sales at the British outerwear label. president retail, she partnered with investors in a global rollout of the Along with a repair service corner, an in-store cafe and places to relax, the stores offer activations like panel discussions and podcast recordings. Belstaff CEO Helen Wright adds: “For almost a hundred years Belstaff has outfitted adventurous spirits and individuals who set out to push the limits of their being. British heritage brand Belstaff has appointed former Anya Hindmarch CEO, Helen Wright, as its new chief executive. Belstaff's new flagship on London's Regent Street. For almost 100 years, Belstaff has kitted out some of the most daring people the world has ever seen, including aviator Amy Johnson, adventurer TE Lawrence and revolutionary Che Guevara. Lee John Kenny. added that Gavin Haig, the current CEO of Belstaff, will step down by It’s been a long time in the planning. and Helen Wright as the new CEO of Belstaff. “This is a really great moment for Belstaff. Earlier, he was focus on the development and profitability and the development of the She has been a Director (DIRECTOR) of BELSTAFF INTERNATIONAL LIMITED for 3 years, Director (DIRECTOR) of BELSTAFF PROPERTY LIMITED for 25 months. Management, will be joining the Belstaff board. Anya Hindmarch, Karl Lagerfeld, LVMH/Fendi and Ralph Lauren. The price cut was obtained mainly by moving part of the supply chain to Eastern Europe and China while maintaining some key partnerships with manufacturers in Western Europe and Italy. Sean Parry Strategy Director at Zwift London. Sarah Doukas, founder of Storm Management modelling agency, which she managed for 30 years, also joined the Belstaff board this year. At Karl Lagerfeld as global vice Robin Hutson has been appointed as non-executive Chairman of the business The 52-year-old lives in London with her husband and 15-year-old son.Q. Helen Elizabeth Wright currently holds the position of a Director (DIRECTOR) in BELSTAFF INTERNATIONAL LIMITED and Director (DIRECTOR) in BELSTAFF PROPERTY LIMITED. “The jackets they wore are still made by Belstaff today,” said Helen.These are exciting times for Belstaff. The new bricks-and-mortar operations will follow the structure of the existing ones, which have all been refurbished or relocated to mirror the brand’s new lifestyle direction. Sarah Pelling. Helen Wright is Chief Executive Officer at Belstaff Intl Limited. and I am hugely excited that she is joining the business.”. MEN'S NEW IN. also chairman of Soho House Limited. (Simpler designs start at just £250.) View Helen Wright’s professional profile on Relationship Science, the database of decision makers. “People don't need to go to any stores ever,” says Wright. Belstaff, which was founded in 1924 in Stoke-on-Trent as a purveyor of waterproof clothing for men and women, is primarily known for the Trialmaster, a waxed-cotton belted jacket with four front pockets and a mandarin collar. The company The Trampery wants to help, The direct-to-consumer opportunity for British fashion, Enter your email to stay updated with newsletters, event invites & promotions via email from. Belstaff’s chief executive Helen Wright said: “With its working history, eclectic culture, and art and design community, the Meatpacking District is the perfect home for our New York store. London. To receive the Vogue Business newsletter, sign up here. LONDON — Belstaff ’s new owners are moving quickly: Gavin Haig is out as chief executive officer and will be succeeded by Helen Wright, the former ceo at … Check out our other conversations. CEO Helen Wright plans to increase the brand’s direct-to-consumer business from 60 to 80 per cent of sales over the next three to five years. Belstaff, the British luxury brand, has returned to New York City with a new 2,000-square-foot store at 62 Gansevoort Street featuring a workshop concept and a focus on makers and creators within the local community.. Having exited its Madison Avenue store in early 2019, Belstaff sees the Meatpacking District as a better fit for the brand, which has broadened its prices and merchandise. Commenting on Wright's appointment, Robin Hutson, Chairman of Belstaff Comments, questions or feedback? Belstaff CEO Helen Wright said: “This is much more than just a store opening for Belstaff – it’s symbolic of our shift in business strategy, demonstrating our commitment to community values, authentic style and local craftmanship. Following acquisition, Belstaff’s direct sales rise 42 per cent Belstaff CEO Helen Wright explains how revamped stores and investments in the brand’s e-commerce operations have led to a dramatic increase in direct sales at the British outerwear label. ecommerce platform and online operations. Following the recent Ineos acquisition of the British brand Belstaff, Wright brings with her a long mutual consent with immediate effect. Email us at feedback@voguebusiness.com. experience in luxury fashion brand management including senior roles at Belstaff CEO Helen Wright at the brand's new flagship store on London’s Regent Street. Iconic British brand Belstaff has confirmed that it will no fur will appear in its collections or stores from January 2019. The refurbishment and relocation of the brand’s full-price retail spaces — six in all across Europe and North America — is only one of the initiatives undertaken by Wright to improve the brand’s performance since her appointment in January 2018. Wright has held a long career in luxury fashion brand management, including senior roles at Anya Hindmarch, Karl Lagerfeld, LVMH, Fendi, and Ralph Lauren. (Recent online reviews of the brand’s jackets on Urban Rider disproportionately mention high quality and appropriate quality-price ratio). Helen Wright CEO at Belstaff. Belstaff will open at least six more physical locations in the next five years, focusing on the areas where online traffic is already high, and its wholesale business is thriving. — Helen Wright, Belstaff CEO Central to the new offer is The Workshop – a world-first, always-on retail theatre that offers customers the opportunity to restore, repair, and renew their existing or just bought pieces. Power Moves | Belstaff Hires CEO and Chairman, Stephen Gan Joins Elle. View the profiles of people named helen wright on Facebook. These adjustments have brought the brand into closer competition with brands like Barbour, another British outerwear label known for its £250 waxed jackets. By Annachiara Biond i 18 November 2019 Helen has over 25 years of luxury and lifestyle brand experience, The overhaul — which has seen a new focus on direct-to-consumer operations and a trimming of wholesale partners and product offering — has been positive. Friday, 12 January 2018 Following the recent Ineos acquisition of the British brand Belstaff, Robin Hutson has been appointed as non-executive Chairman of the business and Helen Wright as the new CEO of Belstaff. “This is a really great moment for Belstaff. Today the neighbourhood is illuminated by a vibrant collective of people, exciting venues and landmarks old and new. Supply chain costs and product prices have been slashed, making the brand’s products more competitive in its category. Hotels of which Jim Ratcliffe is a major owner shareholder. Belstaff chief executive Helen Wright said: “With its working history, eclectic culture, and art and design community, the Meatpacking District is the perfect home for our New York store. A senior, international luxury and lifestyle business leader. acquisition of the Belstaff Group from JAB Luxury GmbH, on November 30, Helen Wright was appointed as the new CEO of Belstaff in January, after a long career in luxury fashion brand management including senior roles at Anya Hindmarch, Karl Lagerfeld, LVMH/Fendi and Ralph Lauren. 2017. I have a talented team member who The company joins a growing list of fur-free British brands and designers – including Vivienne Westwood, Paul Smith, and Stella McCartney. It’s wonderful to bring a new store on the stage,” said Helen Wright, chief … Helen Wright. Facebook gives people … In the 1930s, Belstaff produced capes for cyclists, which is where the modern waterproof jackets – race capes – get their name. Today the neighbourhood is illuminated by a vibrant collective of people, exciting venues and landmarks old and new. Some have a non-committed look around the shelves, touching sweaters and shirts piled up on a wooden table; others try on the brand’s signature waxed cotton jackets. heritage brand and prior to that she was SVP Ralph Lauren Europe where she Belstaff hires CEO and chairman Belstaff has appointed Helen Wright as its new chief executive. The number of products was also trimmed by 20 per cent. Helen Wright. business. led European retail and merchandising divisions. Belstaff CEO Helen Wright adds, “For almost a hundred years Belstaff has outfitted those with an adventurous spirit, those who meet life's challenges head on, those who willingly push the limits. “Product, distribution channels and brand awareness were the things that had to be co-ordinated, explored and developed in parallel and with urgency,” says Wright of her first assessment of the label, which under JAB had positioned itself as a luxury brand complete with catwalk shows. “[In terms of] supply chain... we have really gone for margin gains everywhere,” says Wright, adding that product quality hasn’t been compromised. Helen Wright was appointed CEO in 2018 . Additionally, the company said that Sarah Doukas founder of Storm Iconic British brand Belstaff has announced the immediate departure of CEO Gavin Haig. Enter your email to stay updated with newsletters, event invites & promotions via email from Vogue Business. said in a press release, “Ineos is excited at the acquisition of this iconic British brand and sees great potential to revitalise and grow the The jacket used to have a starting price of £595 but now starts at £450. She was president EMEI at LVMH/Fendi leading regional “We want people to have a good rummage and have fun here,” Helen Wright, Belstaff’s CEO of nearly two years, says from a leather chair in the middle of the shop floor. Sean Lehnhardt-Moore became the … Helen Wright CEO at Belstaff London. The digital commercial and marketing channels feet away is busy rewaxing a jacket left by a vibrant collective of,... Primarily by e-commerce, which has seen sales increase 70 per cent increase in conversions year year. 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